Safely growing in the German bicycle market

Q: How does the collaboration work?

A short request is followed by a 30-minute conversation. In doing so, we clarify the goal, context and possible options. When it's right, the collaboration starts as a sparring or a compact sprint.

Request strategy session More about the offer

b2.bike brings sparring to faster growth in the executive team: neutrally rated options, clear priorities and a reliable next step — before time, capital or reputation are tied up.

These challenges sound familiar to you

Illustration of two hands holding binoculars and looking through them.

Unclear target group, slowed growth

Your product is convincing, but the target group is too broadly defined. As a result, sales fall short of expectations and growth potential remains untapped.

Illustration of a web interface with settings elements such as sliders, checkboxes, and a cursor arrowhead.

Too many options, no clear priority

Digital growth is on the table: new channels, new markets, new initiatives. Without clear prioritization, resources get bogged down and progress is missing.

Black and white line drawing of a closed door with rectangular panels and a round door knob.

Complex access to the German market

You want to grow in Germany, but market logic, trade structure and partner landscape are difficult to understand and increase the risk of wrong decisions.

Line drawing of communication symbols, including envelope with letter, speech bubbles, telephone receiver, clock and paper plane, connected by curved lines.

Operating business displaces strategy

Your teams are heavily involved in day-to-day business. There is a lack of time and space to strategically analyze the market, customers and growth levers.

Relief and risk minimization for executive level

Neutral evaluation of options before time, capital, or reputation are committed. This creates a quick overview of established structures and risks are identified early on.

Clarity on key market issues

When decisions to enter the market, grow or consolidate are stuck, structured sparring restores orientation and the ability to act.

Independent perspective for decisions

You will receive a neutral assessment of your options, sound market knowledge and a clear framework for making strategic decisions with confidence.

Clear priorities instead of endless discussions

The end result is a reliable decision with clear priorities and a next step that can be implemented immediately in the company.

Direct sparring at executive level

Cooperation is carried out closely with investors and C-level — personally, on a case-by-case basis or on an ongoing basis, always with a focus on concrete results.

The foundations of Market Access

European positioning

Brand tone and positioning for the European market.

Market insights

Customer Expectations and Market Dynamics.

Distribution Strategy

Retail, wholesale and online channel structure.

Partner Network

After-sales setup and reliable partners.

MARKET DEMAND

Visibility, awareness and pull at the point of sale.

Competitive context

Market Benchmarks and Pricing Logic.

Hi! I am Philipp Simon

Two decades of operational management experience in the bicycle industry — from product development to supply chain to retail — with a seamless customer experience across all channels.

I know the German market from several perspectives: industry, trade and community.

This combination of strategic overview and operational depth enables me to evaluate decisions neutrally and make risks visible at an early stage.

Connect on LinkedIn

Get in touch

Black and white portrait of a man with short hair and beard who looks to the left and has his hands folded on a table.

20+ years of experience

Two decades of responsibility in industry, trade and market strategy in the bicycle market.

Strategic leadership

Experience in scaling, consolidation and market entry in the European bicycle market.

Strong industry network

Direct contacts in supply chain, distribution and trade within the EU bicycle industry.

Your next step in the German bicycle market

In a personal conversation, we will clarify whether and how sparring makes sense for your current situation. You will receive an initial assessment of the market, options and possible next steps.

Send a request

You will receive a response within 24 hours.

60-minute conversation

We clarify the goal, context and possible options.

Next step

When it's right, we start with sparring or a compact sprint.

Black and white line art illustration of two hands touching each other for a high five.

Thank you for your request.

I will get back to you as soon as possible with a response.

There was an error submitting the form.

Any more questions?

What is b2.bike?

b2.bike offers strategic sparring for companies in the bicycle market. The focus is on neutral evaluation of options, clear prioritization and reliable next steps for management teams.

Who is b2.bike intended for?

For CEOs, owners, investors and management teams who are growing, investing or making strategic decisions in the German bicycle market.

When is the right time for sparring?

A phase in which important decisions are pending is typical: market entry, growth, consolidation or new market strategies.

How does the collaboration work?

A short request is followed by a 60-minute conversation. In doing so, we clarify the goal, context and possible options. When it's right, the collaboration starts as a sparring or a compact sprint.

What makes b2.bike different from classic advice?

The focus is on sparring instead of concept work. The aim is a reliable decision and a clear next step, not a comprehensive strategy paper.